PGDM Core Subject
Pricing Strategies
Course Objective
Course Objectives
- Understand the principles and methodologies of pricing strategy.
- Analyze competitive pricing models and market dynamics.
- Design optimal pricing strategies for different business contexts.
- Apply AI and big data to enhance pricing decision-making.
- Evaluate pricing performance and adjust strategies accordingly.
Course Outcomes (CO)
| CO No. | Course Outcome | PO Mapping |
|---|---|---|
| CO1 | Explain core pricing models and their strategic importance. | PO1, PO4 |
| CO2 | Analyze pricing strategies using competitive intelligence. | PO2, PO3 |
| CO3 | Design adaptive pricing models for varying market conditions. | PO1, PO5 |
| CO4 | Use AI tools to optimize pricing decisions and forecasts. | PO4, PO6 |
| CO5 | Evaluate and refine pricing strategies based on market performance. | PO2, PO7 |
Pricing Strategies Syllabus T30
| Session No. | Topics |
|---|---|
| 1 | Introduction to Pricing Strategies and Their Importance |
| 2 | Cost-Based vs. Value-Based Pricing Models |
| 3 | Psychological Pricing Techniques and Consumer Behaviour Dynamic Pricing and AI-Driven Price Optimization Profit Maximization Models and Contribution Analysis |
| 4 | CASE |
| 5 | Competitive Pricing Analysis and Benchmarking Penetration Pricing vs. Skimming Strategies and Lean Pricing |
| 6 | Bundling, Freemium, and Subscription Models Pricing for Digital Products and Services |
| 7 | Role of Pricing in Product Lifecycle Management International Pricing Strategies and Global Market Entry Pricing in B2B vs. B2C Markets |
| 8 | Geographical and Segmented Pricing Approaches Impact of Pricing on Brand Perception |
| 9 | CASE |
| 10 | Regulatory and Ethical Considerations in Pricing Strategic Discounts and Promotional Pricing |
| 11 | Case Studies on Pricing Failures and Lessons Learned |
| 12 | Behavioural Economics in Pricing Decisions |
| 13 | Implementing and Monitoring Pricing Changes Future Trends in Pricing (AI, Blockchain, Dynamic Models) |
Assessment:
- 4 Cases – 20 Marks
- 4 Assignments -10 marks
- Class Participation – 10 Marks
- Presentation- 10 marks
- Mid Term- 10 Marks
References:
- “Pricing Strategy “- Tim J Smith (to be used as main text book)
- “The Strategy and Tactics of Pricing” – Thomas Nagle, John Hogan, & Joseph Zale
- “Monetizing Innovation: How Smart Companies Design the Product Around the Price” – Madhavan Ramanujam & Georg Tacke
- “Pricing: The Third Business Skill” – Ernst-Jan Bouter